Great agency websites will provide you with some creative inspiration to kickstart your new web design project.
Is your site a visual snoozefest, lost in the sea of "meh" agency pages?
Does it scream "stock template" louder than your unique value proposition?
Are conversions as scarce as decent office snacks on a Friday afternoon?
As the founder of Wize Design and Wize Templates, and I've been in this game for over seven years. I've worked on website designs for major names like Sony, G2 eSports, HP, and NYU.
This article is for:
Agency founders eager to turn visitors into clients on retainers.
Marketing managers drowning in website woes.
Designers longing to break free from boring templates.
We are going to take a look through 28 well-designed agency websites that are packed with the conversion power needed to turn a website into a brand asset.
I’ve Found That Great Agency Websites Have One Thing In Common
Ultimately, the goal of every business website, at the end of the day, is to bring in new clients and leads. Depending on the type of agency you run, this can be accomplished in different ways.
However, the one common thing among all great agency websites I've come across, is a great conversion funnel.
Meaning that the site does what the user expects it to do - educate them on the services, provide work examples to show that the agency is capable, and give the users an easy point of conversion (like a contact form, or a calendar booking module).
Why I’m Using Framer To Build Creative Agency Websites
Framer is one of the latest drag-and-drop site builders, and in my honest opinion, it's one of the best choices for quickly building marketing landing pages and websites.
It's quick and easy workflow allows for experimenting with different layouts, and for quickly iterating on designs.
It eliminates the need for complex code and has all the features you would need to build a well converting website in just a few days.
Framer also has a rich template collection. You can check out our conversion-focused agency templates here.
If you're looking to see what Framer is capable of, you can check out our Best Creative Agency Website Templates article.
17 Creative Agencies Websites That I Love (& Why)
Now it's time to get to the meat and potatoes of this article. I'm going to share 28 great agency websites, and give you a few highlights from each one, in hopes of inspiring you for your new website. Let's get started.
TWYNE
TWYNE is an outstanding example of a well-built creative agency website in Framer. As soon as you land on the home page you get the impression that this is a creative agency that knows what they are doing.
What they do well:
As a creative agency, you need to show that you understand aesthetics, and they do that perfectly here
Easy to understand funnel
Client testimonials on home page
Easy conversion point by utilizing a Calendly embed
Very high quality custom images
What could be improved:
Projects on the home page are not visually presented
In Progress Agency
The In Progress Agency is an outstanding website that masterfully showcases this design and development agency's skills and abilities. It has a comprehensive funnel that walks the user through all UVPs, example work, services and testimonials.
What they do well:
Very interactive design
Well-chosen color palette
Comprehensive conversion funnel in place
Contact form conversion point
Great work example section
What could be improved:
Although impressive, the animations can slightly hurt the user experience and speed of the website
19th & Park
19th & Park is a very well designed website, a bit more off the grid than the previous examples. However, that is exactly the idea they were going for. A creative agency should be creative, and break the accepted norms, even in their web design. They do an amazing job at that here. Even though the design is a lot different than most websites, they still have a good conversion funnel in place, effectively showing their work examples, their services, previous clients, their team.
What they do well:
Unique design
Good conversion funnel
What could be improved:
A better conversion point could be offered to users
Agenxy
Agenxy is one of our best selling agency website templates for Framer. It's built with a wide range of agencies in mind, having 3 different home page funnels, 4 unique pages, and CMS-managed case studies, allowing you to showcase your work in the best way possible. Check it out here.
What they do well:
Unique design
3 different home page conversion funnels
Effective way of showcasing case studies
What could be improved:
Because Agenxy is a template, if you don't effectively customize the images and graphics, it can end up feeling a bit stock-y
Method
Method is a digital product-focused agency. Their website is very well done, utilizing a more minimalistic approach. What they've done very well, is showing their work examples in a video/GIF format on the home page's hero section.
What they do well:
Clean, minimalistic, and easy-to-understand design
Good conversion funnel
Great way to showcase their work in the hero section video, and through the case studies
Great conversion point with the get in touch form on the footer
What could be improved:
Although the conversion funnel is good, it could have benefited from adding client testimonials and more UVP-focused sections
FORYOU
FORYOU is a Framer template built for short-form content and creative agencies. It features a bold design that makes it stand out, with vibrant colors and interesting section layouts. It's built with a conversion funnel made specifically for video production agencies.
What they do well:
Creative, bold design with vibrant colors
Conversion funnel built specifically for video and content agencies
Case study section and pages, allowing for in-depth breakdowns of previous work
What could be improved:
The fun design might be good only for a certain type of companies, if you're trying to appear more serious this might not be a good approach for your agency
AdKey Agency
AdKey is a performance focused marketing agency. Their website has a very unique design approach and has interesting section and funnel ideas, like showing a worldwide map with stats of the amount of users they've acquired in each continent.
What they do well:
Unique design
Good conversion funnel ideas -> creative map showing user acquisition stats, and showing the industries they specialize in
Good conversion funnel via a contact form on the footer of every page
What could be improved:
Although the funnel is good, it could be improved by adding client testimonials, and by making the case study section more visual and easy to understand
Social Driver
Social Driver is a full service marketing agency. Their website is very clean and easy to navigate. However, their home page conversion funnel could be improved by adding a few more sections highlighting UVPs, adding social proof like testimonials, and expanding on the services they provide and the benefits they give to their clients.
What they do well:
Clean design
Easy to navigate, good UX
Great case study pages
What could be improved:
The home page conversion funnel could be improved by adding a few more sections highlighting UVPs, adding social proof like testimonials, and expanding on the services they provide and the benefits they give to their clients
Norry
Norry is a French web design, and their website is by far one of the best in this selection. Everything from the design style, the layouts, the user experience and conversion funnel is A1. They have done an outstanding job at illustrating the benefits their services bring, showcasing their work, and convincing the users to book a call.
What they do well:
Amazing design
Easy to navigate, good UX
Amazing conversion funnel
Outlines UVPs very well
What could be improved:
They could have thought of an easier way for users to convert - either by embedding a calendar on the home page, or a contact form
Ragsdale Design Group
Ragsdale Design Group does a great job at presenting their showreel first thing on the page, via the background video on the hero section. They encourage people to explore their previous work, which is always a great move, and they also showcase client testimonials on the home page. However, their home page funnel is very short, and could be improved by adding sections like services, and more UVP-highlighting sections.
What they do well:
Clean design
Easy to navigate
Good work examples
What could be improved:
The home page conversion funnel can be improved by adding services sections, and more UVP sections
Spring/Summer
Spring/Summer is an outstandingly-well executed website. The design is unique, very easy to navigate and understand, the colors are bright and bold but very well chosen. They do an amazing job at showcasing their work in the most effective way possible, and have great CTAs thorought the website that stay sticky.
What they do well:
Amazing design
Amazing User Experience design
Great conversion funnel
Great job at showcasing previous work
What could be improved:
Adding client testimonials can improve the home page conversion funnel
Adding a direct conversion point on the site other than email address and phone number can make it easier for users to convert
Designer :s Agency
Designer :s Agency is a super creative website that does an outstanding job at building social proof by showing super recognizable client logos, client work, and testimonials. The design is very clean and the UX is executed super well.
What they do well:
Good creative, and minimalistic design approach
Great at building social proof through client logos, testimonials and previous work
Good conversion point with a CTA that leads to the contact page on the footer of each page
What could be improved:
Adding a direct conversion point on the home page can make it easier for users to convert
Hero Collective
*Note before we begin: You HAVE to explore this website on your own, it's an amazing experience
Hero Collective is the epitome of what a disruptive, creative agency website should look like. This is a truly creative website. Not only is it incredibly stylish, interactive and just a pleasure to scroll through, but it also has a good conversion funnel that builds significant social proof, and showcases amazing previous work.
What they do well:
OUTSTANDINGLY creative design
Amazing job at building social proof in style, while showcasing impressive previous work
Good conversion point on the contact page via a contact form
What could be improved:
Adding a direct conversion point on the home page can make it easier for users to convert
Oak Theory
Oak Theory is a design studio that focuses on web and app design and development. Their website design is super clean, and super easy to use. It does exactly what it's supposed to - building great social proof, showcasing previous projects, and clearly describing all services they provide.
What they do well:
Creative minimalistic design
Great at building social proof
Good conversion point on the contact page via a TypeForm embedded form
What could be improved:
Adding a direct conversion point on the home page can make it easier for users to convert
Our Own Brand
Our Own Brand is a super creative agency website, with a unique approach to the design. What greatly contributes to the unique look of this website, is the font and the color palette.
What they do well:
Unique design style
Good conversion funnel
Good way to showcase their 3 main services
What could be improved:
Adding a direct conversion point on the home page can make it easier for users to convert
Adding client testimonials to the home page can increase trust level in users
Noomo Agency
Noomo Agency is a web design studio with a very interesting website. It makes use of a lot of creative animations and 3D effects, giving a very unique touch to the pages. On top of the super impressive design lies a very well thought-out conversion funnel as well. It starts by showing you a few highlighted projects, then gives you a brief overview of the company and its services, shows you a highlight reel video, client testimonials, some very impressive web design awards to build social proof, and finally gives you the opportunity to convert on the footer of the page.
What they do well:
Unique design style
GREAT conversion funnel
EditStudio
EditStudio is another super creative website, with almost a brutalist feel to it. It does a great job at showcasing their work and building social proof, although the conversion funnel can be slightly improved. For example, showcasing the main services they offer can easily be shown on the home page, instead of redirecting users to a different page.
What they do well:
Super creative design style
Good way to showcase previous work
What could be improved:
The conversion funnel can be improved by building more social proof through better organized case studies, and by adding client testimonials
The conversion point can be greatly improved by adding a contact form instead of just offering an email address and a phone number to users
Using Framer Templates To Create Great Agency Websites
Every single one of the websites we just saw had something great about it. Whether it would be the design style, the conversion funnel or the good UX.
However, a lot of the sites we just saw can costs thousands, sometimes even tens of thousands of dollars and months of work to get up and running.
So if you are looking for an easier way to get an amazing new website, at 1/100th of the price of a custom build, then Framer templates are a great choice for you.
Let's take a look at a few examples.
Rio - AI Automation Agency Website Template
Catora - Creative Agency Landing Page Template
Tyne - Advertising Agency Landing Page Template
Written by Teodor Iliev
646 followers
Teodor Iliev is the founder of Wize Design and Wize Templates. He has more than 7 years of web design experience in agencies that have done work for Sony, G2 eSports, HP, NYU, and more.