A SaaS landing page template can make or break the conversion power of your website.

• Are visitors bouncing before understanding your SaaS product?

• Is your sign-up button gathering dust instead of sparking action?

• Struggling to articulate your value proposition clearly?

As the founder of Wize Design and Wize Templates, I've been in this game for over seven years. I've worked on website designs for major names like Sony, G2 eSports, HP, and NYU.

Whether you're a bootstrapped startup founder, a seasoned marketer, or an agency building for clients, an effective template is your secret weapon to:

• Captivate your ICP with a clear value proposition.

• Showcase your SaaS product features in a way that resonates.

• Guide visitors seamlessly toward booking a demo or signing up for a trial.

There are plenty of high-converting SaaS landing page examples to draw inspiration from. I’m going to share some of the best SaaS landing page templates available to founders.

SaaS Landing Page Template: Setting The Stage For My Experiment

Before we dive into the 3 examples I've prepared, I want to share what I was actually looking for before selecting the templates.

It's important to note that these are the bare minimum requirements that I was looking for.

However, you will best know what is most suitable for your specific needs.

Design and Aesthetics

The first and one of the most important things about selecting a template for your new website, is its aesthetics and design.

It's crucial to choose something that is already close to what you want to achieve.

Reason being is that templates can be difficult to customize purely visually. It will make your life 10x easier if it's already close to your desired look & feel.

Not only that, but a good design also competitively positions your software. Think about it, if you land on an old, clunky website, you'll think that not only does their website suck, but their product must suck as well.

So, let's try to avoid that.

User Experience

A good design can only go so far if it's difficult to use for the users.

This is why the second most important criteria for us is good user experience. We want to make sure the template is easy to navigate, easy to understand, and easy to use.

Conversion Funnel

At the end of the day, the goal of every marketing website is to bring in more leads.

So, we're going to be looking at templates that offer numerous conversion points, and templates that have a solid conversion funnel in place that allows you to clearly present your product, and that allows you to build trust and credibility along the way with testimonials, case studies, logos, etc.

I Tested 3 SaaS Landing Page Designs: Here’s What I Found

Now it's time to look at some eye-candy.

I've prepared 3 templates that I believe are perfect for a wide range of SaaS startups. They are easy to use and provide you with tons of flexibility allowing you to effectively describe your product, and attract more clients.

Landing Page #1: Cloze

Cloze is a robust template with 3 unique home pages, and 17 unique pages. This gives you more than enough to build an effective website for your SaaS.

The 3 home pages give you different funnels and looks to choose from, it has CMS-managed integrations page, blog, and case study pages.

On top of all of that, it also comes in a super clean, and easy-to-use design.

Price: $49

Landing Page #2: Rio

Rio is a minimalistic, easy to customize template that gives you 5 unique pages - home, about, contact, and a CMS-managed blog and blog article.

It's a great choice for SaaS businesses that do not need a huge website but only a small marketing site to describe their product, and capture SEO traffic.

The home page is designed to build credibility and trust. You simply need to plug your own content in and you're ready to go.

Price: $69

Landing Page #3: NexusAI

NexusAI is simply a beautiful template.

With its sleek design and captivating motion effects and animations, it's undoubtedly a pleasure to look at.

Not only that, but it comes with 12 unique pages, 4 of which are CMS-powered - Docs, Changelog, Blog, and Legal.

It's a robust template that will give you everything you need for an outstanding marketing website for your SaaS product.

Price: $69

Here’s What All High-Converting SaaS Websites Have In Common

Over the course of my career in web design I've looked at thousands of websites, and built hundreds.

In that time I've found certain sections and elements that all well-performing websites have in common. Things like testimonials, case studies, conversion-points, little trust-building elements that turn your website into a lead-generation machine.

I'm going to share a few of those I've found in SaaS templates.

5 Must-Have Elements I Look For In A Landing Page Template For SaaS

First of all, it's important to know what needs your specific business has before picking a template.

Do you need a changelog page? Do you need a roadmap page? Do you need a blog?

Once you're clear with what you want, you can start exploring the options.

But in this segment of the article, I'll show you what I believe to be 5 must-have elements in a SaaS landing page that will boost your conversions dramatically.

Testimonials

One of the key things every website should do is build trust, social proof and credibility.

And what better way to build social proof than to show what existing happy customers say about your product.

Usually testimonials come in a written text format, but if you can manage to get your clients to record short 30-second to 1-minute videos, that will be even better.

Every website should have a dedicated testimonials section. And the more you have, the better.

FAQ

FAQ sections are one of my favorites. It's a great way to address common concerns your clients show on sales calls, that can easily be explained by a paragraph or two.

Clear Conversion Points

Obviously, you need a way for your visitors to convert to leads or clients.

In SaaS website, this can be achieved with pricing sections, contact pages, contact forms, newsletter signups, lead-magnets, etc.

Explainer Sections

Especially if your product is a bit more complex, you need to make sure you have a suitable explainer section that allows you to share some more information about your product, how it works, and who is it for.

Those can be simple title, description, CTA + image sections, bento grids, long-form paragraphs, etc.

Effective & Aesthetic Design

As we already mentioned in this article, an aesthetic design is a MUST in this day and age.

You want your product to be shown in the best light possible. And if you don't do this right, your competitors will and they will steal your customers.

So, better get it right and pick a template that simply looks good.

SaaS Landing Page Examples: Browse Wize Templates

If you're reading this article, you've undoubtedly noticed that we also build templates.

However, 2 of the 3 templates we looked at here are not ours, and that is because our main focus is building templates for agency owners.

With how easy it is to use Framer and customize your templates, however, you can easily adapt our templates to fit your needs.

A few of the benefits of using Wize Templates:

• Clean designs

• Designed to be conversion-focused

• Easy to customize

• Video tutorials that come with every template, showing you how to customize it step-by-step

If you're interested in checking them out, click here.